DISSERTATION

DISSERTATION

Done. I have handed in my dissertation for my MA degree in fashion business management, London. It has been an amazing year! I have learned SO much, I loved the modules and this course came at precisely the right time! This course really built up on what I have already known but has also grown me personally. Massively. I have gotten to know amazing people, I am very thankful for this time, our great tutors and the possibility to study at all!

My dissertation is about “creating shared value”:

“In our world today, we are faced with major environmental, social and economic challenges, many steaming as a by-product of industry success. Businesses worldwide could positively influence the course of history through re-defining their “value proposition”. The fashion industry has the creativity, power and financial resources to innovate a new way of doing business that can benefit and not harm all those affected in the value chain. Porter and Kramer suggest that a business must take up responsibility and connect business and society back together. This approach would result in creating economic value for a company meanwhile creating value for society through addressing their needs and challenges.”

The aim of doing business with a creating shared value business strategy is to see a need in society, find an opportunity to tackle this issue and especially being considerate about the wellbeing of people / communities working in a supply chain. In my case, producing my garments in Moldova could be seen as such an approach: human trafficking is a big problem in Moldova. Creating a possibility for women that were sexually exploited, train and educate them (professionally and psychologically) is benefitting a company because employees are happy to work there, more productive and want to stay at the garment factory. This benefits the label as well, since we have productive suppliers that deliver a high quality in garments, but their well-being is taken care of as well.

Anti-Fashion: A Manifesto for the Next Decade

Anti-Fashion: A Manifesto for the Next Decade

“Li Edelkoort, one of the world’s most respected trend forecasters, gave a provocative talk on stage at VOICES, Here, she shares her thoughts on why the fashion system is broken, and how the industry can catch up with today’s reality and regain its cultural value as a change agent that pushes society forward.”

Anti-Fashion

If you care about the future of fashion, production, environment, education and people in fashion, you should listen to this talk from Li Edelkoort or / and read her manifesto which you can order online.

“to be or not to be sustainable, that is the question”

DEFINATELLY SUMMER!

DEFINATELLY SUMMER!

There it is! The dress on my friend:) I mentioned this dress already which I made for an earlier event this year. I am very happy it found such a wonderful new home, and it fits just perfectly, don’t you think??

This is again, organic cotton for the actual dress and for the lining (the skirt) I used bamboo which is very comfortable on your skin.

 

SHOP IN SHOP

SHOP IN SHOP

For those of you who are interested in buying some remaining pieces of my latest collection, here you will find them:

 

Nicole Santer

 

Its a very lovely store in Zurich where different swiss brands are being displayed!

 

MACBETH

MACBETH

I love to work in costume design, and thanks to a good friend who does work full time in costume design, I get to do some projects or assisting jobs from time to time.

This is a dress a had to sew very urgently because the old one was falling apart. As the costume designer is on a trip to beautiful Provence, I offered to quickly make that dress, so she doesn’t have to return only because of that.

So, here it is, its not my design, but my making:D

If you want to see the play:

MACBETH from Shakespeare 

I can only recommend it, very talented actors / actress, and – of course- superb costumes:)

WEDDING DECORATION

WEDDING DECORATION

Wow, what a week!! I was honoured to celebrate a very good friends long awaited wedding last weekend.

I used to do many decorations for weddings and events with her, we were a fantastic team; including up to 15 women who we counted as part of the “decoration team”.

Anyhow, it was a bit sad doing the decoration without her – of course we planned and prepared together, but still, its not the same when you have to put up a decoration without your partner.

It has been a wonderful wedding with great people and a decoration that reflected the bride, I am very pleased with the result.