INSIGHTS.

ideas, thoughts, quotes & places…

ARRIVED. BUT NOT QUITE YET…

I have just moved back to London to start my MA studies in fashion business management. It has been a crazy time back home, and I am very happy with how the business is progressing. Now a new season is ahead and again, one needs to adjust to the new. Its going to be...

read more

Braving the Wilderness

Oh my goodness, I can literally NOT wait till September!! This is the book I need. I mean, I loved every book she has ever written and have listened to every TED talk she ever gave. Look: A timely and important new book that challenges everything we think we know...

read more

TEXTIL REVUE

Its very nice to be presented at the textil revue this months! "Der Schweizer Modebranche mangelt es glücklicherweise zurzeit definitiv nicht an spannenden Newcomern: Noemie Schaer mit ihrem Label Noé entwirft Kleidungsstücke aus hochwertigen Stoffen in reduzierten...

read more

INVESTMENT.

Here at NOÉ we have a vision, we have a goal. We are small, but growing and we keep our word. We state: We believe in investing in underprivileged women; by supporting in their education, and enabling them to make a positive impact in their families and communities....

read more

OUR GIRLS!

It wouldnt have been the same without our amazing models who did their job with excellence! Thank you Steffie, Anna, Caro, Johanna, Ann-Marie & Nati for being most awesome, diligent and beautiful;) It has been a pleasure working with you; any time again! And thank...

read more

RETROSPECT

After a malicious virus I am back on track and want to share the video from the first public fashion show I could show a capsule collection. Have a look here: VIDEO To all those who attended the show and / or said hi at the showroom: a huge thank you from my side; you...

read more

CIRCULAR ECONOMY

I had the privilege to get an article at the circular economy club in London. I am sort of a new member there and got introduced to the concept of circular fashion which interests me very much. Future wise I am trying to implement this strategie into my business...

read more

NZZ ARTICLE

I just discovered this article about the show next week:) I love how they write about the show being an event where everybody can join. My brand stands for the women on the street, my friends, sisters, and next door neighbour. Basically everyone who has a female body...

read more

LOUFMETER

Ig fröiemi sehr dasi cha am Loufmeter 17 in Bärn drbi si. Das wird mini erschi chlini Kollektion si wo ir zämerarbeit mitr Bärner Textil designerin Mira Durrer isch entstande. Mir wärde e mix zwüsche irne Gwäb (wosi uf irem Wäbstueu wäbt) und zertifizierte Stöffer...

read more

Anti-Fashion: A Manifesto for the Next Decade

"Li Edelkoort, one of the world’s most respected trend forecasters, gave a provocative talk on stage at VOICES, Here, she shares her thoughts on why the fashion system is broken, and how the industry can catch up with today’s reality and regain its cultural value as a...

read more

FOOD TRUCK

I am working on a new project, and its about food. Since I love food and everything related to it, I actually find unexpected joy in working with very different material than usual. Nevertheless, I am kind of challenged that it needs to fit a male body! We are talking...

read more

BAKING…MY OTHER CALLING

Baking. I would call it my other calling...sort of. Or at least a way to relax when life is crazy. I enjoy baking so much that my family is overeaten on a regular basis. I had to start handing out cakes to other people and working places nearby, haha! I LOVE carrot...

read more

MAKING SHOES!

There they are, my first self made shoes! I just love "Espadrilles" (apparently I am pronouncing it wrong..but who cares!), what else..? in summer. Anyhow, I am currently sharpening my skills and making some myself (when travelling in a train). Turns out: its not that...

read more

COLLECTION SS17

I am currently collaborating with a swiss weaver and we are creating a new collection for this upcoming summer 2017. What I can say for now is, that our inspiration is based on the 20ies, the time where women were wearing these exclusive and extravagant dresses (I...

read more

NEW THINGS TO COME

YES! I am currently working on a new project with a local weaver and hopefully I will be able to communicate further details very soon! Until then, have a look at the draft of the mood board and some sample fabrics...

read more

DEFINATELLY SUMMER!

There it is! The dress on my friend:) I mentioned this dress already which I made for an earlier event this year. I am very happy it found such a wonderful new home, and it fits just perfectly, don't you think?? This is again, organic cotton for the actual dress and...

read more

A WEDDING DRESS

I am very much looking forward to see the final dress! Its going to be a wedding dress, better described as a pleated skirt, a top and a lace "jacket" with an open back. The material is bought in Italy, real silk (taffeta & lace), real beautiful...and so challenging...

read more

SHOP IN SHOP

For those of you who are interested in buying some remaining pieces of my latest collection, here you will find them:   Nicole Santer   Its a very lovely store in Zurich where different swiss brands are being displayed!...

read more

MACBETH

I love to work in costume design, and thanks to a good friend who does work full time in costume design, I get to do some projects or assisting jobs from time to time. This is a dress a had to sew very urgently because the old one was falling apart. As the costume...

read more

WEDDING DECORATION

Wow, what a week!! I was honoured to celebrate a very good friends long awaited wedding last weekend. I used to do many decorations for weddings and events with her, we were a fantastic team; including up to 15 women who we counted as part of the "decoration team"....

read more

CAKES

I LOVE to make cakes. Usually my brother and I are a pretty good team when it comes to making special cakes. I have no idea how many cakes we already made, it must have been hundreds! Well, very important is - obviously - the recipe. Without a good recipe book and...

read more

FLOWER KAFTAN

Last year I made some Kaftans for fun, as mentioned in a previous post. Through one of my siblings I had a young lady who was interested in buying one, and luckily I found one last one in a box! Lucky me or lucky her, or both:D Anyhow, here is a picture of the lovely...

read more

MALE VERSION

There HE is: the first male version of my coat! My brother begged me to make one for him as well. After trying it on, we decided to make an additional slit at the back, to make it more manly:) I turned the fabric to the other side, so when he walks, you get to see the...

read more

MADE TO ORDER

I just finished that coat for a customer, and I am quite happy with the result! The fabric is by "Création Baumann", a swiss fabric supplier and therefore I can actually label the coat "swiss made with swiss fabric"-HA! Also I decided to change the pockets a bit;...

read more

ORIGINALS

If you are looking to read a new book, here is my tip:   "ORIGINALS- how non conformists move the world"   I only just started it, but I am completely taken already!   The funniest thing that happened regarding this book: A day ago, at almost midnight, I contacted...

read more

JUMPSUIT

I am very, very happy with this one: the jumpsuit! Although it drove me crazy making it (kinda complicated), I am glad I convinced myself to finish it. People really loved that one, especially because it feels very soft on your skin! Its made out of organic cotton &...

read more

WE DID IT!

Its over. It has been a very rich time at the textile & fashion days this weekend! I met old colleagues, friends I worked with many years ago and obviously new acquaintances. I think its a special time to present one's first collection for the very first time in...

read more

FLYERS

My sister and I designed some flyers / cards for the upcoming textile & fashion days. I hope they will be delivered on time as I ordered them today only... Apparently there is a very fun website which gives you the ability to function as an (almost) professional...

read more

FINAL HANGTAGS!

HEUREKA! We did it! Thanks to my brother who is a genius at graphic design and was committing a lot of time to that project:) This is the final result. Every product has a different "étiquette", depending on the material and any special detail that needs to be...

read more

HANGTAGS

We are currently working on new hangtags, and I think today, we found the final design! Its very important what font, colour, paper and then what ribbon or cord one is using to attach the hangtags. And then obviously every piece will have a different description, due...

read more

ORGANIC COTTON

Another organic cotton dress! Similar to the first one I made, only that I made a different neckline. Its a challenge to fit the pattern, especially since there are so many stripes!! AArghh...   You will get to see the whole dress very soon:)  

read more

BAMBOO DRESS

I am working on bamboo dresses at the moment...the fabric feels like silk, its very thin, a bit see through and very comfortable when worn directly on skin. Some facts about the plant: "Bamboo is an extremely fast growing crop which requires no chemical fertilisation...

read more

PLUTARCH

"What we achieve inwardly will change outer reality" Plutarch, Greek historian, biographer and essayist

read more

REVERSIBLE COATS

Another sneak peek: this is one of the coats I made. Its quite a heavy,  so called reversible fabric. A reversible figured fabric of silk, wool, linen, cotton, or synthetic fibres, with a pattern formed by weaving. Its a  fabrics with two attractive faces, Reversible...

read more

SNEAK PEEK

As recently announced, I will attend the "Textile & Fashion days" this march. I finished my range of coats already and am working on a small collection of organic cotton & bamboo dresses.  We're talking about a lightweight cotton fabric, similar to voile with an...

read more

FAVOURITE COAT

We all have a favourite piece in our wardrobe, at least I do, and it usually is seasonal...On a normal day I prefer to wear black, mainly because it looks sort of professional:) Last autumn I watched this series called "miss Fishers murder mysteries", an Australian...

read more

FUTURE LEARN

I am currently doing an online course at "FutureLearn", they offer a diverse selection of courses from leading universities and cultural institutions from around the world. "We believe learning should be an enjoyable, social experience, so our courses offer the...

read more

POP UP STORE

Dear swiss friends! Soon there will be a very interesting event taking place. I will show a first, small collection at the "fashion & textile" days in Zuerich. 10.-12th of march 2016, 10am-17pm - but you need to register! Please have a look at the flyer to see more...

read more

JUST ANOTHER DRESS

This is a dress a made for a lawyer, located in London. I loved that silky dress, but since the quality of the picture is really bad it didn't make it to the WORK section and ended up being shown here. Sorry, I didn't even try to change the background in PS, its just...

read more

SUMMER FLASHBACK

I am preferably wearing more clothes or layers than less, also or maybe especially in summer. Sometimes I think I was born in the wrong time...where are the times when people used to be dressed well every day? Like the 20ies or the 40ies, man used to wear suits and...

read more

CREATIVITY…

Exploding the myth of brainstorming, how to get in touch with your inner Leonardo by merely glancing at modern art, lying down, and putting a plant on your desk.

read more

QUOTE

For an old idea to die and a new and better idea to take place, we have to go through periods of confusion. It is unconfortable, sometimes painful... Nonetheless it is blessed because when we are in them, we are open to the new, we are looking, we are growing.  

read more

– stay connected –